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Effectiveness of Complaint Management in CRM System

Authors: AJAEGBU Chigozirim , IDOWU Sunday , & ADESEGUN Oreoluwa

Publication Type: Journal article

Journal: Journal Of Information Engineering And Applications

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Abstract

Customer Relation Management (CMR) is a tool that has shown prospect even beyond customers’ retention to
customers’ attraction. A focus on an aspect of CRM is important to retain customers and also attract customers.
The aim of this study was to propose a Complaint Management System that could add more value to CRM in
businesses. The research employed the use of secondary data and telephone interview. The study showed that
there is a need to re-direct attention/focus in the area of complaint management, in order to facilitate and enhance
intelligence in business.

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AJAEGBU,C. IDOWU,S. ADESEGUN,O. . (2014). Effectiveness of Complaint Management in CRM System, 4 (), 49-49.

AJAEGBU,C. IDOWU,S. ADESEGUN,O. . "Effectiveness of Complaint Management in CRM System" 4, no (), (2014): 49-49.

AJAEGBU,C. and IDOWU,S. and ADESEGUN,O. and . (2014). Effectiveness of Complaint Management in CRM System, 4 (), pp49-49.

AJAEGBUC, IDOWUS, ADESEGUNO, . Effectiveness of Complaint Management in CRM System. 2014, 4 ():49-49.

AJAEGBU,Chigozirim , IDOWU,Sunday , and ADESEGUN,Oreoluwa . "Effectiveness of Complaint Management in CRM System", 4 . (2014) : 49-49.

[1] A.Chigozirim I.Sunday & A.Oreoluwa , "Effectiveness of Complaint Management in CRM System" vol.4, no., pp. 49-49, 2014.

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