Babcock University Research Portal

Motivation and threats to career choice of mass communication students in two Nigerian universities

Authors: Akoja Mofoluke

Publication Type: Journal article

Journal: Journal Of Communication And Media Research

ISSN Number:

Downloads

Views

Abstract

Evolving media technologies and innovations have significantly expanded career opportunities in mass communication. However, issues of professionalism and dwindling ethical standards have been constant threats to the prestige of the profession. This study examines the factors motivating and threatening the discipline. Maslow’s hierarchy of needs and the social responsibility theories provided theoretical justification for the study. Using the systematic and purposive sampling techniques, 215 students participated in a field and opinion survey. Findings revealed that personal ambition, career opportunities, prestige, family influence are some of the factors motivating the choice of mass communication as a career. However, respondents’ choice of specialisation was moderated by the perceived threats within the areas of specialisation. The study thus concludes that there is the need for mass communication trainers to include journalism as an important aspect of mass communication discipline in order to bridge the gap observed in the specialisations offered in the selected institutions. Trainers need to engage in a reorientation exercise targeted at helping students appreciate the high professional standards guiding the journalism profession.

Access to Documents

External Link
Download
Digital Object Identifier

Keywords

Akoja,M. . (2017). Motivation and threats to career choice of mass communication students in two Nigerian universities, 9 (), 142-142.

Akoja,M. . "Motivation and threats to career choice of mass communication students in two Nigerian universities" 9, no (), (2017): 142-142.

Akoja,M. and . (2017). Motivation and threats to career choice of mass communication students in two Nigerian universities, 9 (), pp142-142.

AkojaM, . Motivation and threats to career choice of mass communication students in two Nigerian universities. 2017, 9 ():142-142.

Akoja,Mofoluke , . "Motivation and threats to career choice of mass communication students in two Nigerian universities", 9 . (2017) : 142-142.

A.Mofoluke , "Motivation and threats to career choice of mass communication students in two Nigerian universities" vol.9, no., pp. 142-142, 2017.

Access to Documents

Keywords

About Us

Admissions

Contact Us

Policies

ALUMNI

STUDENT POPULATION