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Hip-hop as correlate of Nigerian Undergraduates Perception of social media vices in selected universities

Authors: Akoja Mofoluke

Publication Type: Journal article

Journal: Idia Journal Of Mass Communication, Igbinedion University

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Abstract

The study investigated the contents of some Nigerian hip-hop music as well as the perception of undergraduates of the social vices reinforced in the songs. Using the mixed method of the quantitative and qualitative research sampling methods, the study adopted the convergent parallel research design to determine the correlation between hip-hop music and Nigerian undergraduates’ perception of social vices. Lyrical contents of three popular Nigerian hip-hop music released between 2013 and 2019 as well as 381 students from three universities located in Ogun State, Nigeria formed the sample size for the study. Findings revealed a dominant portrayal of premarital sex, “babymamarism”, drug use, alcohol usage, female debasement, slangs, seductive dance steps, and indecent dressing in the lyrical contents sampled. The survey result indicated significant influence of attitude towards social vices portrayed in hip-hop music, especially those of sexuality, on practice intention of such vices among Nigerian undergraduates.

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Akoja,M. . (2020). Hip-hop as correlate of Nigerian Undergraduates Perception of social media vices in selected universities, 5 (), 63-63.

Akoja,M. . "Hip-hop as correlate of Nigerian Undergraduates Perception of social media vices in selected universities" 5, no (), (2020): 63-63.

Akoja,M. and . (2020). Hip-hop as correlate of Nigerian Undergraduates Perception of social media vices in selected universities, 5 (), pp63-63.

AkojaM, . Hip-hop as correlate of Nigerian Undergraduates Perception of social media vices in selected universities. 2020, 5 ():63-63.

Akoja,Mofoluke , . "Hip-hop as correlate of Nigerian Undergraduates Perception of social media vices in selected universities", 5 . (2020) : 63-63.

A.Mofoluke , "Hip-hop as correlate of Nigerian Undergraduates Perception of social media vices in selected universities" vol.5, no., pp. 63-63, 2020.

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