Journal: International Journal Of Strategic Research In Education, Technology & Humanities
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Abstract
Effective communication in business transaction is one of the tools that promotes marketing activities. Communication comprises of various tools, one of which is negotiation meanwhile, people most often disregard the importance of negotiation due to its silence nature. This study evaluated the effect of negotiation on sales management. Secondary data was employed as a source of data elicitation. Text books and journals were basically the instruments from where the information relating to the study variables were reviewed from. Results indicated that there exists a relationship between the independent variable (negotiation) and dependent variable (sales management). Recommendations were; that negotiation should be taken as a guide in the preparation of sales task. The employers should always train their staff on how to imbibe the negotiation guidelines and processes. There is need to motivate staff for sales performance achievements.