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Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals.

Authors: KABUOH Margret , & AJIKE Emmanuel

Publication Type: Journal article

Journal: International Journal Of Innovative Research In Social Sciences & Strategic Management Techniques

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Abstract

Public relations strategies are potent factors for the promotion of two-way
communication that foster mutual understanding, healthy relationships and
individual commitment to the achievement of mutually-set goals. Nigeria Vision
20:2020, introduced in 2010, was aimed at propelling the nation to the league of the
world's top 20 economies by the year 2020 through achieving signi?cant
improvement in the well-being of the citizens, developing the economy to be
globally competitive, stabilizing and making more functional the nation's
democratic system, and protecting the ecological environment. However, most
citizens, individual and corporate, have no clear understanding of the importance
of Vision 20:2020, and are, therefore, yet to express their willingness to support the
efforts towards its realization. The study, divided into four sections, namely,
conceptual review, theoretical review, empirical review, and conclusion and
recommendations, adopts a descriptive and conceptual review methodology. It
reviews the concept and strategies of public relations as they apply to Nigeria's
prevailing issues of sustainable development, and argues that the implementation
of stakeholder forums, sponsorships, celebrity endorsement and buzz will result in
improved level of awareness, buy-in and commitment to the goals achievement.
This study recommends that government agencies should be more proactive and
intentional in executing public relations strategies for the propagation of the Vision
20:2020

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KABUOH,M. AJIKE,E. . (2015). Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals., 2 (), 113-113.

KABUOH,M. AJIKE,E. . "Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals." 2, no (), (2015): 113-113.

KABUOH,M. and AJIKE,E. and . (2015). Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals., 2 (), pp113-113.

KABUOHM, AJIKEE, . Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals.. 2015, 2 ():113-113.

KABUOH,Margret , and AJIKE,Emmanuel . "Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals.", 2 . (2015) : 113-113.

[1] K.Margret & A.Emmanuel , "Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals." vol.2, no., pp. 113-113, 2015.

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